Previsualization

To create complex special effects that drive experiences, we also have the philosophy that previsualization in key in getting projects underway. From the first incarnations of CD media with Phillips, we have applied this thinking, creating the first rapid prototypes of games with tools now outmoded, and driving their best practice requirement that all games receive such treatment.

From that has evolved a number of other efforts involving both electronic prototypes and the creation of 2D models that help both teams and customers ‘see’ and game experience before it is realized. As shown on MTV, our Lord of the Rings model recreations of all game levels using 2D model-making provides an immediate and ongoing frame of reference for design teams. Such approaches have also helped EA design both current and futuristic vehicle designs, environments, and other aspects of an overall experience that require preliminary visualization.

This model-making has also driven Imagic’s award-winning early video game packaging and advertising and is carried on to this day with Peter Jackson’s use of models in film previz.